What should be prioritized in word choice when delivering a speech?

In delivering a speech, prioritizing clear, vivid language is essential. This choice enhances comprehension and engages the audience effectively. When the language used is clear, it allows listeners to follow the speaker's ideas without confusion, ensuring that the message is understood as intended. Vivid language can also create images and evoke emotions, making the content more memorable and impactful.

Using complex terms to impress may alienate the audience, as it can lead to misunderstandings and prevent effective communication. Casual language might make the speaker relatable, but it can also diminish the seriousness of the message in formal settings. Conversely, ambiguous phrases may pique curiosity but ultimately obscure the speaker’s point, leaving the audience unclear about the intended message. Thus, clear, vivid language stands out as the most effective approach for impactful communication in a speech.