What should a speaker aim for in their language to connect with the audience effectively?

A speaker should aim for clarity and vividness in their language to forge a strong connection with the audience. Using clear language ensures that the audience understands the message without confusion. Clarity helps communicate ideas effectively, making them accessible to listeners with varying levels of familiarity with the topic.

Vivid language enhances engagement by painting mental images and evoking emotions, helping the audience to relate personally to the content. This combination of clarity and vividness not only captures attention but also fosters a memorable experience, making it more likely that the audience will retain the information shared.

In contrast, vague terminology can lead to misunderstandings and confusion, while technical jargon might alienate listeners who are not familiar with the specific terms used. Repetitive phrases, although they can emphasize a point, may also detract from the overall effectiveness of the communication if overused, reducing the audience's engagement.