What aspect of persuasion is strengthened by the use of credible evidence?

Using credible evidence significantly enhances the overall persuasiveness of an argument. When information is supported by reliable data, studies, or expert testimonials, it boosts the speaker’s authority and builds trust with the audience. This trust is crucial because it encourages listeners to accept the speaker's point of view and be more receptive to the message being presented.

Credible evidence serves as a solid foundation for claims made during persuasion, making the argument not only more convincing but also more legitimate in the eyes of the audience. When people see that the speaker has done their homework and can back up their statements with valid sources, they are more likely to be persuaded by the conclusions drawn. Thus, the inclusion of credible evidence is a key factor in successful persuasive communication.